Helping You Choose the Right Gear for Your Young Cricketer Choosing the right cricket bat (and other gear!) for your child can be...

Twelve years ago, I was coaching in a school in Wythall, and if I’m being totally honest—I was really struggling. There was one group in particular that I just couldn’t connect with. Every session felt like a battle. The children seemed disinterested, disruptive, and, truthfully, it felt like they didn’t like me much. The worst part? That feeling became mutual.

At AU Sports, we believe the earlier a child experiences the joy of being active, the better—and not just for their future in sport, but...

Tactical awareness is what separates good players from great ones. While technical skills like passing, dribbling, and shooting are...

Losing is one of the hardest things for young athletes to deal with. Whether it’s losing a game, missing a penalty, getting out for a low...

In any sport, good footwork is the foundation of success. Whether you’re playing football, cricket, netball, or any other sport, how you...

Dealing with Anxiety & Nervousness in Young Players – How to Support Children Who Struggle with Confidence Every coach and parent has...

In grassroots sport, mistakes are often seen as a negative thing, something to be corrected or avoided at all costs. But in reality,...

Great coaching starts with great planning. A well-structured training session not only helps players develop their skills but also keeps...

In football, decision-making is one of the most critical skills a player can develop. The ability to assess a situation quickly, choose...

Grassroots sport should be about helping young athletes grow, both as players and as people. But too often, coaches and parents get...

One of the biggest challenges in grassroots coaching is striking the right balance between fun and development. As coaches, we want to...

When coaching young children in grassroots sport, the way we communicate is just as important as the skills we teach. The words we choose...

When working with young athletes, how you communicate goes far beyond just words. Your body language, tone of voice, and overall presence...

Easter enrolments are open......... The Easter holiday is taking place over two weeks and we are pleased to confirm that our Multisports...

Football is the world’s favourite game—and once you know the basics, you’re ready to play, watch, and enjoy it even more!

Advice on where to start your child's journey in sport. Why AU Sports Is one of the Best Coaching Services for Your Child At AU Sports,...

At AU Sports, we're committed to nurturing young talent in a fun and supportive environment. We've proven success in developing players...

We’re thrilled to share that AU Sports founders, Pete and Nat and their two boys, are embarking on an exciting new chapter, moving to...

We’re thrilled to be sponsoring the home kit for the brand-new Redditch Borough U8’s. We couldn’t be happier to support these amazing...