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AU Sports Ltd. Privacy Policy



At AU Sports Ltd. (“we”, “our”) we value your privacy and look after the personal data that we receive from you.


We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.


When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated below only.


How we store your data


Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 


All direct payment gateways offered by and used by AU Sports Ltd. adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


What information do we ask for?


We require contact information such as a name, email address and a telephone number to ensure that we can contact you in the event of a change to our schedule such as a cancellation or a change of time or venue.


For some of our services we may ask you for personal data such as a date of birth/age to ensure that we provide a service relevant for the age group.


Where applicable we may ask for further information such as medical and other additional needs, we may ask for medical consent and photograph consent for safeguarding and wellbeing purposes (particularly our services for children).


Why we need your personal data?


We will only ever use the data that you provide to us for the purpose for which it was provided. We collect and use your data to enable us to run our services safely and to ensure that we can give you relevant information relating to the service you are using. The personal data that we hold may be used as a source of information for AU Sports staff members in order to carry out the service that you have signed up to receive. The personal data that you provide can also be used to help safeguard you or your child and aid us to look after yours or their wellbeing.


Your rights regarding your personal data


You have the right to request access to, alter or remove your personal data.

You have the right to restrict or object to processing of your personal data, such as marketing.

You have the right to complain to the UK’s data protection supervisory authority, the Information Commissioner’s Office about the processing of your personal data.

You are not obliged to share your personal data with AU Sports Ltd.

If you do not supply relevant data that is required by AU Sports in order to fulfil our services safely, we may not be able to provide that service for you.


Our lawful reasons for holding your personal data


We collect data to provide relevant information to staff for medical, health, safeguarding reasons. We collect data for processing payments and for communicating to our members and customers to ensure you have all relevant information about the service we are providing. We collect data for direct marketing about our services, which can be opted out of at any time.


Use of your data


We use your data for safeguarding, health and wellbeing reasons. We use data for communication with members and customers. We use data for direct marketing to our members and customers where consent has been given. Personal data such as names and images will only be used in public domain on our website, social media or other marketing material with your consent.


How we communicate with our site visitors and customers


We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 


If you have any questions regarding the personal data that we look after or you would like us to remove your personal data from our records, you can contact our company directors at:


January 2023

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