Twelve years ago, I was coaching in a school in Wythall, and if I’m being totally honest—I was really struggling. There was one group in particular that I just couldn’t connect with. Every session felt like a battle. The children seemed disinterested, disruptive, and, truthfully, it felt like they didn’t like me much. The worst part? That feeling became mutual.

At AU Sports, we believe the earlier a child experiences the joy of being active, the better—and not just for their future in sport, but...

Great coaching starts with great planning. A well-structured training session not only helps players develop their skills but also keeps...

In football, decision-making is one of the most critical skills a player can develop. The ability to assess a situation quickly, choose...

Grassroots sport should be about helping young athletes grow, both as players and as people. But too often, coaches and parents get...

One of the biggest challenges in grassroots coaching is striking the right balance between fun and development. As coaches, we want to...

When coaching young children in grassroots sport, the way we communicate is just as important as the skills we teach. The words we choose...

When working with young athletes, how you communicate goes far beyond just words. Your body language, tone of voice, and overall presence...